Ethical Hour is the world's first support network for conscious businesses, social enterprises and bloggers. With an online blog, You Tube Channel and Twitter chat every Monday, it's a hub of information for ethical companies.
After rapid growth, Ethical Hour had out grown their current branding and came to The Mouse Potato for a refresh. After an initial discussion we pulled together a brief and got going on a new brand identity. Deliverables included brand mark, corporate colours and fonts, examples of how the brand would be rolled out, all pulled together in a new #EthicalHour brand book which was provided digitally.
Key Services Provided
Brand review & refresh
Brand guidelines provided digitally.
BRAND ROLL- OUT
Help with initial brand roll-out graphics across social media.
Brand Book Samples
BRAND BOOK PAGE SAMPLE: BRAND MARK & COLOURS
Designing a new, on trend brand mark, we pulled together a new colour palette. The theme was natural & organic, with muted pastels and a rose gold accent colour.
BRAND BOOK PAGE SAMPLE : COLOUR WAYS
We built an adaptive brand mark and colour palette that could easy be laid out in several ways. The colour palette is playful with all colours working together simply.
Once the branding was finalised, we pulled together a few examples of how the brand could be rolled out across Facebook, You Tube & Pinterest Posts. Creating a style guide for #ethicalhour to use as reference. The style guide sits as the last page of the brand book.
I'd initially done the visual branding myself but the business grew quickly and needed a more professional, coherent look. Sofi asked me some really helpful questions to help define our brand values and identity and she used that to create a sophisticated and beautiful set of designs that were presented immaculately. She worked quickly and was really attentive at every stage. The hardest part was choosing which design concept to go with because they were all gorgeous! I'm over the moon with our new branding
Sian Conway : Business Owner
The Mouse Potato. Creative Solutions.
01244 743 445