The Pip Box | Cruelty-Free Beauty

The Pip Box were a new start up U.K beauty subscription box promoting only cruelty-free beauty. They came to us with a name and an idea and we helped them build the rest.

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Project Detail

We started with their brand identity, creating a fresh, fun and vibrant brand that was adaptive and playful. Setting up and running their social media accounts, and creating graphics and content for them to share increased their brand awareness quickly along with collaborating with key beauty box bloggers who we discovered and made contact with during our marketing research. 

We had a very strict budget when it came to packaging and box inserts. We created a simple solution, a plain white square box with a label that also acts as a seal, killing two birds with one stone and keeping costs to a minimum. The inserts are printed on lovely uncoated paper, and a series of adaptive stickers were created to brand the box further. Bright colourful paper bags are used to house bonus items and give aways, soft pink cotton drawstring bags hold the products from month to month when budget allows. 

Ongoing we run all their social media accounts, organise and shoot their photography, send monthly email newsletters to their email database and design and print all their leaflets, labels and marketing materials. We also create animated GIFs to advertise key offers and new services from time to time.  


Proven Statistics:

We ran a give-away competition across Twitter which gained over 16k impressions and had over 700 engagements in less than 15 hours.

In just one month The Pip Box twitter account gained over 160k impressions.
All organic reach, no sponsored adverts.

Key Services Provided:


Including help with name generation and full creation of brand guidelines.


Design of their boxes, labels & printed inserts, plus on going box inserts.


Full design on their e-commerce website.


Set up and on going social media marketing and regular campaigns to increase their following.

"The Mouse Potato took our idea and ran with it. Our boxes sell out every month. They always have new ideas to help grow our customer list."